General Terms
- Internet Marketing: The process of promoting products or services online.
- Search Engine Optimization (SEO): Optimizing websites to improve their ranking in search engine results.
- Pay-Per-Click (PPC): Advertising where you pay for each click on your ad.
- Content Marketing: Creating and sharing valuable content to attract and engage an audience.
- Social Media Marketing (SMM): Using social media platforms to promote products or services.
- Email Marketing: Sending marketing messages via email.
- Affiliate Marketing: Promoting other people’s products or services for a commission.
- Conversion Rate Optimization (CRO): Improving the percentage of website visitors who take a desired action (e.g., making a purchase).
SEO Terms
- Keywords: Words or phrases that people search for online.
- On-Page SEO: Optimizing elements on a website, such as content, titles, and meta descriptions.
- Off-Page SEO: Building backlinks to a website from other websites.
- Backlink: A link from one website to another.
- Google Analytics: A tool used to track website traffic and performance.
- Search Engine Results Page (SERP): The page of results that appears when you search for something online.
PPC Terms
- Ad Rank: The position of an ad on a search engine results page.
- Quality Score: A metric that measures the relevance and quality of an ad.
- Cost Per Click (CPC): The amount you pay for each click on your ad.
- Ad Group: A group of related ads and keywords.
- Landing Page: The page that visitors are directed to after clicking on an ad.
Content Marketing Terms
- Blog: A website with regularly updated content.
- Content Calendar: A schedule for creating and publishing content.
- Social Media Content: Content created for social media platforms.
- Infographic: A visual representation of data.
- Video Marketing: Using videos to promote products or services.
Social Media Marketing Terms
- Social Media Platform: A website or app that allows users to create and share content.
- Social Media Engagement: The interaction between a brand and its audience on social media.
- Social Media Analytics: Tracking and measuring social media performance.
- Social Media Advertising: Paid advertising on social media platforms.
Email Marketing Terms
- Email List: A collection of email addresses.
- Email Newsletter: A regular email sent to a list of subscribers.
- Email Marketing Automation: Using software to automate email marketing tasks.
- Open Rate: The percentage of emails that are opened.
- Click-Through Rate (CTR): The percentage of emails that are clicked on.