infodics-Launch & Growth Checklist for Local Fashion eCommerce

1. Identify Your Niche (₹0)

  • Research local fashion trends on Instagram, Pinterest, Google Trends
  • Validate demand via WhatsApp groups, Reddit, Facebook communities
  • Choose a sub-niche (e.g. Indo-Western, Modestwear, Streetwear)

2. Source Products (₹35,000–₹45,000)

  • Visit local textile markets or use B2B platforms (Indiamart, Shopsy)
  • Secure 10–15 designs in 2–3 sizes (60–80 pcs)
  • Test quality, packaging, and returns with suppliers
  • Buy basic packaging (zip bags, stickers, thank-you cards)

3. Build Your Online Store (₹6,000)

  • Choose platform: Shopify Starter / Dukaan / WooCommerce
  • Buy domain (.in/.com)
  • Create logo, banner, and product photos with Canva
  • Add WhatsApp chat, size chart, shipping info, and COD payment

4. Develop Brand Identity (₹2,000)

  • Finalize brand name + logo
  • Choose a color palette and tone (local, friendly, stylish)
  • Write a brand story and create a highlight reel for Instagram
  • Create brand kits/templates in Canva

5. Launch Marketing (₹10,000)

  • Post Reels (3x/week), Stories (daily), and carousel posts
  • DM 10 local micro influencers; offer gifts or ₹500 for posts
  • Run local FB/Instagram ads (₹100/day) targeting age + city
  • Join fashion WhatsApp or Telegram broadcast lists

6. Set Up Local SEO (₹0–₹1,000)

  • Claim and optimize Google My Business
  • Use location + niche keywords in page titles and product tags
  • Ask first 10 customers to leave Google reviews
  • Get backlinks from local blogs, YouTubers, or press

7. Grow Email List (₹0)

  • Add popup: “₹100 off your first order”
  • Use Mailchimp/MailerLite (Free)
  • Send weekly emails: New drops, styling tips, flash sales
  • Offer giveaways and email-only discounts

8. Get First 100 Customers (₹0–₹10,000)

  • Personal network + WhatsApp broadcast = 10–20 orders
  • Influencer marketing = 20–30 orders
  • IG/FB Ads + retargeting = 30–40 orders
  • Stalls/popups/flyers = 10–20 orders

9. Scale Smart (₹0–₹10,000+)

  • Introduce bundles, sets, and accessories
  • Launch new collection every 3–4 weeks
  • Create referral + loyalty programs
  • Track top sellers, repeat buyers, and best ad creatives

10. Automate & Optimize

  • Install Canva Pro, Mailchimp, Shiprocket, Linktree
  • Automate WhatsApp order tracking via Interakt (scale phase)
  • Maintain inventory & sales tracking in Google Sheets
  • Outsource design or social posting if revenue grows

Budget Snapshot

  • Inventory: ₹40,000
  • Store + Domain: ₹6,000
  • Branding + Packaging: ₹2,000
  • Marketing + Ads + Influencers: ₹10,000
  • Tools/Automation/Extras: ₹3,000
  • Total Spent: ₹61,000
  • Buffer for scale: ₹30,000–₹35,000

We create “Professional Business Blueprint – Customized Pack”

Blueprint Pack includes

  • Roadmap Guide
  • Step by Step Process
  • Checklist
  • Tools & Tutorials
  • Video References
  • Sources & Resources

 

Freelancers available for Hourly, Montly, Yearly Basis

More Smart Biz Ideas