Instagram is a visual-based platform focused on photos and videos, also owned by Meta. It’s used by both individuals and businesses to:
- Share lifestyle or brand content
- Post Stories (disappearing content that lasts 24 hours)
- Go Live and interact with followers in real time
- Use Reels (short-form videos) for high engagement
Businesses use Instagram to build a visual identity, connect with audiences, use hashtags for discoverability, and run targeted advertising campaigns.