Mailchimp

Mailchimp is one of the most popular email marketing platforms. It allows businesses to:

• Collect email subscribers
• Send newsletters and promotional emails
• Set up automated email workflows (e.g., welcome emails, abandoned cart reminders)
• Segment audiences for personalized messaging
  It also offers analytics to track open rates, click rates, and campaign performance. Mailchimp is great for small to medium-sized businesses due to its easy-to-use interface and free tier for beginners.