Online Business – Glossary Terms

General Terms

  • E-commerce: The buying and selling of goods and services online.
  • Online Store: A website that sells products or services online.
  • Web Development: The process of creating and maintaining websites.
  • Digital Marketing: The promotion of products or services online.
  • Online Payment: The process of paying for goods or services online.
  • Customer Relationship Management (CRM): Managing interactions with customers.
  • Supply Chain Management: The management of the flow of goods and services.
  • E-commerce Platform: Software that allows businesses to sell online.

Marketing Terms

  • Search Engine Optimization (SEO): Optimizing websites to improve their ranking in search engine results.
  • Pay-Per-Click (PPC): Advertising where you pay for each click on your ad.
  • Content Marketing: Creating and sharing valuable content to attract and engage an audience.
  • Social Media Marketing (SMM): Using social media platforms to promote products or services.
  • Email Marketing: Sending marketing messages via email.
  • Affiliate Marketing: Promoting other people’s products or services for a commission.

Technology Terms

  • Website Design: The process of creating the visual appearance of a website.
  • Web Development: The process of creating the functionality of a website.
  • Hosting: The storage of website files on a server.
  • Domain Name: A unique name for a website.
  • Web Analytics: The process of measuring website traffic and performance.
  • E-commerce Software: Software used to manage online stores.
  • Payment Gateway: A service that processes online payments.

Business Terms

  • Market Research: The process of gathering and analyzing information about a market.
  • Target Market: The group of people that a business aims to sell to.
  • Customer Acquisition: The process of attracting new customers.
  • Customer Retention: The process of keeping customers.
  • Inventory Management: The process of managing stock levels.
  • Shipping and Fulfillment: The process of delivering products to customers.
  • Customer Service: The process of assisting customers.

Legal and Financial Terms

  • Online Privacy: Protecting the privacy of customers’ personal information.
  • Data Security: Protecting data from unauthorized access.
  • Tax Compliance: Ensuring compliance with tax laws.
  • Payment Processing Fees: Fees charged by payment gateways.
  • Shipping Costs: The cost of delivering products.
  • Return Policy: The rules for returning products.
  • Terms of Service: The legal terms that govern the use of a website.
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